A few months ago I sat in on a conversation with the owner of a small letting and sales agency – eight staff, three branches, the kind of business that’s been quietly profitable for fifteen years without anyone in it particularly caring about software. She’d just come back from an industry conference with a list.
An AI receptionist to answer out-of-hours calls. An AI tool to write listing descriptions. Virtual staging for the vacant flats that never photograph well. A “predictive” lead-scoring platform that promised to flag sellers before they knew they wanted to sell.
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